Just one year after the launch of Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media, The Print Council, RIT, and six universities around the country who collaborated on PIM say that printers are reporting positive benefits as a result of using the information found on the site at http://printinthemix.rit.edu/

According to Jim Dunn, President of Heidelberg USA and co-chair of The Print Council, which funds the online clearinghouse, “Print In the Mix research has put forth convincing and verifiable research on the effectiveness and value of print from multiple academic, print and marketing industry sources. The research helps companies understand how print works and interacts with other media to successfully reach customers and get them to make a purchase decision.” 

Published by the Rochester Institute of Technology’s Printing Industry Center and funded by The Print Council, Print In the Mix (http://printinthemix.rit.edu/) is a clearinghouse of statistical information and research on all areas of print including direct mail, magazines, custom publishing, newspapers, etc.

“The feedback we’ve received on PIM has been very positive. It’s gratifying to know that PIM has become a truly useful portal into the world of print for all those who study, design, create, evaluate and use the medium for commercial or educational purposes,” says Patricia Sorce, administrative chair of RIT’s School of Print Media, and co-director of its Printing Industry Center. “From the onset, our goal was to have Print in the Mix become a living, growing communications tool that serves to demonstrate, in very positive ways, the role of print as a viable information medium within the marketing mix, which as we all know grows and changes in many ways each and every year. We feel that we’re achieving this goal and look forward to continuing to build PIM into an even greater resource.”

“The Print Council is pleased to continue to support Print in the Mix as part of its mission to provide the best educational resources, to increase awareness, to promote advocacy and to sponsor ongoing research into the field.” says Dunn.